Socialnomics and Guerrilla Marketing (inspired by Sean Bradley of Dealer...
There’s a book that’s been out for awhile called Socialnomics:How Social Media Transforms the Way We Live and Do Business by Eric Qualman that is fantastic. If you’re still on the fence about what...
View ArticleWill Facebook Make Web Sites Obsolete?
Facebook offers a simple to use, standardized user interface. It’s non-threatening, easy to use and easy to navigate. You can almost do anything on Facebook that you need. “There’s an app for that!”...
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Where is Waldo? (Foursquare: Why You Should Pay Attention and 3 Great Tips...
foursquare. For the foursquare clueless, foursquare is basically a cell phone based application that allows it’s users to “check-in” at places they visit using a GPS-enabled phone. The benefits to the...
View ArticleWhy Social Media Marketing is Important For Any Business
Recently, I attended the Digital Dealer 8 conference in Orlando, FL. I was working most of the time but did get an opportunity to have an interesting conversation with Ron Morrison – the “ron” in...
View ArticleSearch Engine Optimization: The Great Debate
Let me start with this disclaimer: I am not an expert on Search Engine Optimization. (Thank God!) That being said, SEO is definitely something that’s been around a long time and most businesses have...
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Forget SEO. Try NFO (News Feed Optimization)
Recently there has been all sorts of talk about the proper way to accomplish Search Engine Optimization (SEO). I wrote a blog article about it the other day. Something interesting that’s been happening...
View ArticleNADA 2012: Day One Recap
Here I am at the National Automobile Dealers Association, yesterday was the first day of the conference. Registration opened at 10am and sessions didn’t start until around noon. I got to connect with a...
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Are Industry Awards Meaningful?
There’s been an interesting discussion going on over on DealerRefresh titled “Is Paying for an Award False Advertising?” I’ve heard many opinions over the years from all perspectives – from vendors who...
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Google Cars Encourages Dealer Trades
Yesterday, Brian Pasch posted a great article with the first examples of a new live Google product called Google Cars – Google’s entry into the 3rd party lead provider business for car dealers. Other...
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Shame on Chevrolet & How the Homogenization of Dealerships By Auto...
It recently came to my attention that a Chevrolet dealership in Indiana had a visit from a Chevrolet “architect” who instructed them that they must remove pictures of athletes that they sponsor and...
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Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives
So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking...
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Shame on Chevrolet & How the Homogenization of Dealerships By Auto...
It recently came to my attention that a Chevrolet dealership in Indiana had a visit from a Chevrolet “architect” who instructed them that they must remove pictures of athletes that they sponsor and...
View ArticleClik here to view.
Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives
So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking...
View ArticleClik here to view.
Shame on Chevrolet & How the Homogenization of Dealerships By Auto...
It recently came to my attention that a Chevrolet dealership in Indiana had a visit from a Chevrolet “architect” who instructed them that they must remove pictures of athletes that they sponsor and...
View ArticleClik here to view.
Skynet: Autonomous Cars Will Decide Who Dies… And Who Lives
So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking...
View ArticleClik here to view.
Is Attribution Just a “BuzzWord” or the Holy Grail?
I don’t write many blogs under my own name anymore. I can, however, guarantee that I write many blogs. Has attribution been a “buzzword” in the recent past in the auto industry? Of course. Some would...
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